Content marketing · valuation
How we valued r2sdl.com at $18,888
No black box. Here is the exact rubric — reuse it for any premium, brandable, or expired investment domain.
1. Length & memorability (30%)
Five characters, pronounceable “R-2-S-D-L”, passes the radio test. Short .coms under 6 characters carry structural scarcity — only ~11M exist and most are held. Score: 9/10.
2. TLD authority (20%)
.com remains the default for trust, email deliverability, and resale liquidity. Same word in .io/.co trades at 10–30% of .com. Score: 10/10.
3. Commercial intent (25%)
“R2” reads as “relocate to”; SDL is the IATA code for Scottsdale Airport. Relocation + $750K median homes + travel = three monetizable verticals, not one. Score: 9/10.
4. Comparable sales (15%)
Geo-relocation .coms closed $7.5K–$21K in 2023–2024 (see comps table on home). At $18,888, r2sdl.com sits at the premium end justified by brevity + airport-code brandability.
5. Traffic & type-in (10%)
Exact-intent type-in (“r2 sdl”, “relocate SDL”) plus redirect-ready SEO equity from this briefing site. Even 200–400 targeted visits/mo at 2–4% lead conversion beats paid search CAC in this niche.
The math
One closed relocation referral in Scottsdale ($750K median, ~2.5–3% commission side) can exceed the entire domain cost. At 300 visits/mo × 3% conversion × $1,500 avg. lead value = $13,500/mo pipeline. Payback measured in weeks, not years.
Keep reading: market insights · buying FAQ · portfolio